Web Marketing Wellington
LInking
If there is one factor that is paramount in determining search engine rankings, it is the quality and quantity of incoming links...
There are a number of contributing factors to having a successful website, however, if there is one factor that is paramount in determining search engine rankings, it is the quality and quantity of other websites that link to your pages.
Read the following excerpt from my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ and discover how Google is the key for attracting visitors to your website…
Each link that another website has to your site can be regarded as a vote, but not all votes are equal. Links from pages that Google already regards as important are worth more.
As outlined, this links-as-votes system was a key driver in Google’s emergence as the leader in the search engine market, and as one of the most influential and successful businesses on the planet in the past decade.
Want to know who’s linking to your website? A quick and simple way to find out which other websites currently link to you is to use the “link:” command at Yahoo.com in conjunction with the site’s domain name in a Yahoo search. Try this exercise for your own site, and also try it for the websites already created by any web designer you are considering using. If the sites they have built for their clients have only a few incoming links, it is likely the site they build for you will not perform well in the search engines.
But what determines a quality link? Firstly, no incoming link can do you any harm, but some will do you more good than others. Some characteristics of a valuable link are:
1. From a page with a theme that’s related to that of the page being linked to.
2. From a page that itself has a high quality and quantity of incoming links.
3. From a trusted domain - the longer it has been in the search engine index the better.
4. Non-commercial top level domains like .gov, .edu, .ac, .govt etc, tend also to be very valuable.
5. From a page with few other links on it (ie the value of the link to you is diluted by any other links on the page).
6. Non-reciprocal. If a site links to you and you have no link back to them, then Google will regard this more favourably.
7. A link that uses the keyword phrase that the page being linked to is targeting. For example if your page is optimised for: “Blue widgets, Eastville” then this is what the clickable link text should say. The search engine regards this external verification of the topic of a page very highly.
8. Doesn’t use the “no follow” attribute. While most links pass on a “vote” to the destination web page, a piece of code can be inserted into the link to prevent this. This is called the no follow attribute. Many blogs and popular sites, like Wikipedia, use the no follow attribute to prevent them being inundated with people posting rubbish content simply to get a link back to their site.
There are a number of easy ways that you can increase the amount of incoming links to your website.
Posted by on 7th January, 2012 | Comments | Trackbacks | Permalink
Tags: Linking
Get your marketing right !
One of the critical formulas that helps contribute to a high ranking website is the right keywords in the right places...
Once you have the most relevant keyword phrases for your website, the next step is to put together the content so it includes as many of these terms as possible - in the places that make the most impact with Google.
Page title: The page title is the most important place for your keywords as it has the single most impact of any on-page factor on your rankings. The page title is the text that appears in the browser tab at the top of your page, and is also the text that Google usually uses as the heading of the page’s listing whenever it appears in the search results. You need to limit your page titles to 65 characters, because this is all that Google lists in their search results. If it is any longer than this, Google just cuts it off, which is a strong indication that it is not paying much attention to any words after those first 65 characters.
H1 and H2 tags: headlines and subheads: The headings and subheadings on your pages are important to guide your reader through the text - and they are also important for letting Google know the important themes of your pages. The main headline of your page should use the <h1> HTML tag, and your subheads should use the <h2> tag. The main headline should include the page’s main keyword phrase, and the subheads should use the secondary and related phrases where relevant.
Body copy: The body copy in the paragraphs between your subheads should use your main keyword phrase when relevant, and as many of your secondary and related phrases as possible, while still focusing on the main point - persuading the reader that they should do business with your company.
Image names and alt tags: Images are essentially invisible to Google, but their attributes are not. The two main image attributes that appear in the code of your page are the file name and an alt tag, and these are good places to insert your keyword phrases. The file name is the actual name of the image file and the alt tag is the text description that is used when images are turned off in the browser.
URL: An URL is the web address of an individual web page, and the URL of the page you are on appears in the browser bar at the top of the page. As well as helping to tell Google what the page is about, getting your keywords into your URLs is important for helping your website obtain great results in the search engine.
Posted by on 5th January, 2012 | Comments | Trackbacks | Permalink
Tags: keywords, seo
But wait there's more
It's been awhile since I blogged, but time and tide wait for no man so here I am again,.
Web Genius have lots of new and innovation services and products designed to make your website and obviously from thee, your company perfom better,
SOme of the services i will be telling you about over the next few weeks, will be Social media , landing pages, SEO, geo defined domain names, more on longing packages, and lots lots more,
so watch this space...
Go the All Blacks!!!!!
Posted by on 8th May, 2011 | Comments | Trackbacks | Permalink
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