Email marketing software Wellington, Web SEO software Lower Hutt

Data Center: email marketing services small business

Age-old database marketing wisdom transported to the internet era

Data Center is the hub of your marketing database, and the core of your Web Genius e-marketing system.

It is here that you set-up and edit the structure of your database; add, delete and edit member details, perform search requests, save selection criteria and stay in control of your email list with features like suppression list and bounce management.

This all adds up to excellent email marketing services for small business.

Database structure and field set-up

You can set-up as many fields as you like in your Web Genius marketing database, and can easily add more in the future using the simple web interface.

A key part of the set-up of your system involves consulting with us to ensure the fields you choose for your database are capable of supporting your strategic marketing objectives.

Database search and selection options

The Data Center software allows you to segment your database in an unlimited number of ways, using the fields in your marketing database as building blocks.

This means you can drill down to target key segments via your web pages and email messages.

Add, import, exports member to and from your database

Data Center makes it easy to get data in and out of your marketing database. This includes manual data entry, import and export routines which can also be automated.

Third party database synchronization

You are able to synchronise the data with some third party systems, to make sure the customer data you hold in various databases across your business is always in synch.

Bounce management

If an email address is no longer in use, a message sent to that address will bounce back to where it came from. Web Genius automatically records every time an email bounces and if a member bounces three times in a row, that record is removed from future emailings.

At any stage you can find all “bad” records and remove the records or contact the members to update their details.

Suppression list management
If a database member unsubscribes from your database, a record is kept of this to avoid that member from being inadvertently re-entered onto the database in the future.

These inactive records are kept as part of your suppression list.

Site Center: customised website content management

Complete control over your website content and structure

Site Center is a web content management system which allows you to manage your website content in a way that brings qualified prospects to your site, through the use of techniques and methods which understand how search engines like Google work.

Once your visitors arrive, the deceptively simple navigation systems – including drop down menus, sub-menus, breadcrumbs, site map and internal search - make it easy for them to find what they after.

The Web Genius briefing and content creation methodologies ensure that your website content is set up to answer the questions that you have anticipated your visitors will ask when they arrive.

After finding the information they seek, your prospects are encouraged to take an action which will take them closer to becoming a customer, such as joining your database, filling in a form, signing up for an e-newsletter, entering a prize draw, registering for a free download or making a phone call.

If your visitor is already a database member, your web pages will address them by name, and present content that relates to their individual preferences.

For example, if a database member has ticked “Tennis” as an interest, a sports company can present details of their latest tennis products, whereas a runner would see running-related info.

All this is managed in a non-technical, point and click, clearly-guided environment, where no special technical skills are needed. We believe Site Center is one of the most advanced web content management systems on the market.

Message Center: Permission based email marketing tools and solutions

A communication channel direct to your market

Message Center is where you create the e-newsletters and e-letterheads to send out to your database members. Permission based email marketing tools and solutions

The content creation interface is virtually the same as Site Center, so once you know how to manage website content you also know to create and manage e-newsletter content.

Message Center automatically creates a text-only version of all content you create, because not everyone can receive HTML (or graphical) email content. The software then automatically detects which version (ie HTML or text-only) each individual database member should receive.

You can preview your e-newsletter via a web interface or send a proof to your own email address to confirm that the content is how you want it.

Once your e-newsletter is sent you can use Statistics Center to track statistics like open rate, clickthroughs, forwards to friends, bounces, unsubscribes and HTML/text-only ratio. Message Center is undoubtedly one of the best permission based email marketing tools and solutions on the market.

Delivery Center: email delivery and auto response
Web based email marketing software

The mailman delivers!

From Delivery Center you are able to email ”Selection Criteria” (ie segments of your database - set up in Data Center), with “Messages” (ie e-newsletters and e-letters - set up in Message Center). All of this is done with the click of a button and all messages are sent out from our server.

You are also able schedule emails (or series of emails) to be triggered by certain events such as form submissions, database sign-ups, product purchases, event registrations or maybe the change of a value in a marketing database field or the birthday of a database member.

You set up the messages using the web based email marketing software (Message Center), and then set up the auto-response scheduling triggers in Delivery Center.

Commerce Center: e-commerce web site design and hosting

Selling your goods online

One of the mistakes many business made in the early days of the internet was to think that by offering their products for sale via a website they would immediately open up another sales channel for their products.

But the fact is that for most traditional businesses, the internet is more about generating leads and communicating with database members to build loyalty and repeat business.

Having said that, once you have a well-established database, or your particular product is well suited to online sales, it can make sense to offer products for sale via your site. Commerce Center provides all the tools for this including an online catalogue facility, shopping cart, freight calculator and secure payment server.

Web Genius’s e-commerce web site design and hosting functionality means that purchasers can be targeted for promotions in the future based on the types of products they have bought in the past. They can also earn loyalty points and rewards, which are calculated and updated automatically.

Dialog Center: blogs, forums, Q&A archives & Comments Sections

Communication is a two-way process

One of the great advantages of the internet over other media is that it transcends the one-way nature of communication that was typical of the mass media era.

In any human interaction, meaningful dialog allows each party to influence the other, providing the mutual understanding that underpins enduring relationships.

Dialog Center provides four tools designed to facilitate this by engaging your customers and prospects in an interactive dialog.

As well as interacting, and building relationships all four tools provide ways for your visitors to assist you in the task of creating increasingly valuable website content. All four tools are easy to use and are set-up using the same web site builder and content management system as other Web Genius modules.

Q&A archives

One of the main purposes of your website is to answer all the main questions that your visitors are likely to have in mind when you are on your site.

Q&A archives allow you to collect questions from your visitors, provide them with answers and easily add the question, together with the answer to your site.

Shoe Clinic uses a Q&A archive on the Ask the Expert page of their website.

Forums

Discussion forums allow you to not only dialog with your customers, but allow them to dialog and network with one another as well.

One of the key marketing opportunities afforded by the internet is to build a community of interest around your business, and discussion forums are one of the most powerful way of achieving this.

Nationwide Networking runs a forum to allow members to network online as well as at the events they run.

Blogs

Blogs are emerging as very powerful marketing tools for business owners who have a particular philosophy or expert knowledge that is closely tied to their business. The blog provides a platform for building credibility and profile within their industry and among customers and prospects.

Blogs are simple to update and have developed in a formula which more and more web users understand, and can easily interact with. The content and links created naturally as part of the blogging process are also attractive to search engines, resulting in more targeted website prospects arriving at your site.

Using Web Genius, blog content can be aggregated at the click of a button into an e-newsletter to be sent out to database members.

Relationship coach Tania Dally writes a relationship advice blog to attract new clients and communicate with existing ones.

Comments sections

Allow your visitors to provide direct feedback at the same time as contribute to the content of your site, through the use of "comments sections", another unique Web Genius feature.

Comments sections, like the one below, allow you elicit a response to your content and engage in a two-way dialogue with visitors.

Loyalty Center: Loyalty rewards program management

Incentivised repeat business

Retailers: imagine this scenario ...

Soon after your customer makes a purchase (in your store or on your website), she receives an email thanking her for her purchase and updating her loyalty points balance.

The email mentions that you have just started carrying a new line of products and features a special offer. It also includes links back to your website, where she can read more information about your product range and business.

Each time she makes a purchase she receives a similar email updating her points balance, as well as educating her and promoting other parts of your business.

When she reaches a certain number of points, the email she gets includes a reward voucher for her to bring in and spend with you. If a certain time elapses without her making a purchase, she receives an email reminding her of her points balance and of some of the products that you sell.

All of this is managed by Web Genius’s Loyalty Center. The large email marketing database that results from this activity opens up a direct channel to existing customers, through the use of email promotions and newsletters.